Mobis India, a well-established entity in manufacturing high quality automotive parts, accessories and mobility solutions for Hyundai Motors in India has launched a weeklong campaign - #Pledgeforanticounterfeit on Anti-Counterfeit Day on June 8, 2023, to promote the use of genuine parts. This initiative is an alarming call for car owners, users, manufacturers, and stakeholders to avoid the use of nongenuine parts, which pose a huge threat to customer safety.

Speaking on the occasion of Anti-Counterfeit Day, Mr. Yong Goon Park, Managing Director, Mobis India - AS Parts Division remarked, "Despite a paradigm shift in the automobile industry, we are confronted with an unfortunate reality of the escalating manufacturing and marketing of counterfeit automotive parts. This concerning trend carries numerous disadvantages, passenger safety being the foremost concern. Recent reports also indicate that it is even dangerous to gauge the impact of using non-genuine parts as these never comply with the stringent criteria of standard genuine manufacturing processes and hamper the brand credibility drastically."

Detailing the new campaign on Anti-Counterfeit Day, Mr. Park elaborated, "This year the objective of our Digital campaign is to engage and educate everyone at different levels effectively. Mobis India invests heavily in its plant and takes stringent measures to ensure safety, durability, and reliability in product development in line with our global and Indian quality standards.

Through this initiative, we are posting interactive static and video content on our social media handles and updating our digital assets with relevant awareness content.

On the trade front, we are engaging Dealers and Distributors and have circulated anti-counterfeit backdrops to be used in the aftermarket for effective awareness of the customer. We are indeed proud to enjoy a huge presence of over 500+ Dealerships, 40+ Distributorship and over 3000+ Retailer outlets across India where we have always delivered products with high quality and assured genuineness," Mr. Park concluded.